SEO

This guide explains SEO best practices and implementation in LamaPress.

Table of Contents

• Overview
• On-Page SEO
  • Title Tags
  • Meta Descriptions
  • Heading Structure
  • URL Structure
• Technical SEO
  • Schema Markup
  • Canonical URLs
  • XML Sitemaps
  • Robots.txt
• Content SEO
  • Image Optimization
  • Internal Linking
  • Content Structure
• Performance SEO
  • Page Speed
  • Core Web Vitals
• Best Practices
  • 1. Unique Titles and Descriptions
  • 2. Proper Heading Hierarchy
  • 3. Optimize Images
• Related Documentation

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Overview

LamaPress follows SEO best practices to ensure websites are optimized for search engines.

On-Page SEO

Title Tags

Use descriptive, unique titles:

<title><?php wp_title('|', true, 'right'); ?><?php bloginfo('name'); ?></title>

Best practices:

• 50-60 characters
• Include primary keyword
• Unique per page
• Brand name at end

Meta Descriptions

Write compelling meta descriptions:

<meta name="description" content="<?php echo esc_attr($description); ?>">

Best practices:

• 150-160 characters
• Include call-to-action
• Unique per page
• Include primary keyword

Heading Structure

Use proper heading hierarchy:

<h1>Page Title</h1>
<h2>Section Title</h2>
<h3>Subsection Title</h3>

Best practices:

• One <h1> per page
• Logical hierarchy
• Don't skip levels
• Descriptive headings

URL Structure

Use clean, descriptive URLs:

• Use permalinks: /post-name/
• Avoid query strings
• Include keywords
• Keep URLs short

Technical SEO

Schema Markup

Add schema markup:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "<?php echo esc_js($title); ?>",
  "datePublished": "<?php echo get_the_date('c'); ?>"
}
</script>

Canonical URLs

Set canonical URLs:

<link rel="canonical" href="<?php echo esc_url($canonical_url); ?>">

XML Sitemaps

Generate XML sitemaps:

• Use WordPress sitemap feature
• Or use SEO plugin
• Submit to Google Search Console

Robots.txt

Configure robots.txt:

• Allow crawling
• Disallow admin areas
• Include sitemap reference

Content SEO

Image Optimization

Optimize images:

• Descriptive filenames
• Alt text for all images
• Appropriate file sizes
• WebP format when possible

<img 
  src="image.jpg" 
  alt="Descriptive alt text"
  loading="lazy"
>

Internal Linking

Use internal linking:

• Link to related content
• Use descriptive anchor text
• Maintain logical structure

Content Structure

Structure content well:

• Clear paragraphs
• Use lists when appropriate
• Include relevant keywords
• Write for users first

Performance SEO

Page Speed

Optimize page speed:

• Minimize HTTP requests
• Optimize images
• Use caching
• Minify CSS/JS

Core Web Vitals

Optimize Core Web Vitals:

• LCP (Largest Contentful Paint) < 2.5s
• FID (First Input Delay) < 100ms
• CLS (Cumulative Layout Shift) < 0.1

Best Practices

1. Unique Titles and Descriptions

Ensure unique titles and descriptions:

• No duplicate content
• Page-specific information
• Include primary keyword

2. Proper Heading Hierarchy

Use proper heading structure:

• One <h1> per page
• Logical order
• Don't skip levels

3. Optimize Images

Optimize all images:

• Descriptive alt text
• Appropriate file sizes
• WebP format
• Lazy loading

Related Documentation

• Performance Optimization - Performance strategies
• Asset Management - Image optimization
• Accessibility - Accessibility standards

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Next Steps:

• Review Performance Optimization for performance
• Check Asset Management for image optimization
• See Accessibility for accessibility